Market Reach Expansion

July 7, 2023




Aging-in-Place Leader Expands Into North Carolina, South Carolina & Massachusetts


ATLANTA, GA – SageHome, a leader in aging-in-place home services, has expanded its reach to North Carolina, South Carolina, and Massachusetts, and now serves 18 states throughout the Midwest, Southeast, and New England. In North and South Carolina, homeowners throughout those states will be able to receive walk-in bath and walk-in shower solutions under the Smart Bath brand. In Massachusetts, homeowners will have access to walk-in shower solutions under the Carefree Home Pros brand. These latest moves come on the heels of successful launches this year into Georgia (Smart Bath), Alabama, Arkansas, Mississippi, Northern Louisiana, and the Florida panhandle (New Bath Today).

“We remain steadfast in our mission to build a full-service, nationwide platform that can help seniors age in place gracefully, and expanding into the Carolinas and Massachusetts highlights our determination and rapid progress,” SageHome CEO Brian Hutto said.

SageHome is building a national solution for all seniors who wish to live independently at home. After partnering with Cairngorm Capital Partners in 2022, SageHome created its bath division by acquiring respected bathroom remodeling specialists New Bath Today, Midwest Bath, and CareFree Home Pros while also launching Smart Bath. SageHome also recently expanded its partnership with Kohler Co. in January which extended New Bath Today’s reach.

SageHome also recently expanded into Western Massachusetts under the CareFree Home Pros brand, offering bathroom remodeling solutions that include Jacuzzi bathtub, freestanding bathtub, and walk-in shower solutions as well as toilet, vanity, and flooring offerings.

“Carefree’s partnership with SageHome has given us the ability to grow our business more quickly, and we’re excited to advance SageHome’s mission in Western Massachusetts by providing stylish and safe bathroom remodeling solutions,” Carefree Home Pros General Manager Mike Cleary said.

These moves reflect SageHome’s mission of using strategic acquisitions and organic growth to build a national solution for all seniors who wish to remain independent in their homes. They allowed SageHome to generate a 70% year-on-year increase in revenues by the close of 2022. The company increased its headcount by 63% to meet this demand, adding 31 new installation crews and 43 new in-home design consultants. It also enhanced its employees’ benefits, advancing its goal to make SageHome the best employer in the Home Improvement sector.

SageHome combines professional design and installation teams to create a stylish, functional, and safe living space that allows seniors to remain independent in their homes. During the month of July, all of SageHome’s brands are offering promotions that allow homeowners to save $1,000 or more on a new walk-in shower or walk-in bath.


 About SageHome

Headquartered in Atlanta, Georgia, SageHome is a home services organization that’s mission is to provide stylish home modifications for people who want to age in place gracefully. The company’s focus is on building a national solution for all seniors through both acquisitive and organic growth. As most senior slips, falls, and injuries occur in the bathroom, SageHome’s initial focus on the bathroom allows it to make the greatest impact societally, by providing safer bathrooms in the states in which it operates.

 About Cairngorm Capital Partners LLP

Cairngorm Capital is a specialist private investment firm that provides equity capital, strategic advice, and management expertise to ambitious companies to help drive transformational growth. Cairngorm Capital’s buy, build, and transformation expertise, gained from growing other assisted-living businesses, such as Millbrook Healthcare, will support SageHome’s ambition to execute an accelerated growth strategy.


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