New COO Named

Aaron Carmack Named SageHome COO

Retail Home Improvement Veteran Boosts SageHome’s Front Office

ATLANTA, GA – SageHome, one of the largest providers of aging-in-place bath remodeling services in the U.S., has appointed Aaron Carmack as Chief Operating Officer. Carmack brings more than 30 years of retail home improvement experience to the role and brings a level of expertise that will aid SageHome in its continued growth and expansion in the home services sector.

 

“Aaron’s proven track record in operational excellence complements the strengths of our executive team,” SageHome President and CEO Joe Gorman said. “His knowledge and experience will be instrumental in helping us scale the business and generate further growth.”

 

Before joining SageHome, Carmack served as COO at Rogers Electric, driving sales and operations strategies across 48 states. He also served in several leadership roles at Home Depot, overseeing operations for more than 100 stores and leading the company’s Canadian and home services divisions.

 

“I am excited to be joining SageHome at this point in its strategic journey,” Carmack said. “We have ambitious goals to fulfill, but SageHome is well-structured, has a compelling value proposition, and has the backing of supportive investors.”

 

SageHome, which includes seven leading brands and serves homeowners in 24 states, strives to create elegant, safe, and reliable bath and shower solutions. The company’s core values include compassion, inclusion, empowerment, and integrity. 

 

About SageHome 

Headquartered in Atlanta, Georgia, SageHome is a home services organization with a mission of providing stylish home modifications for people who want to age in place gracefully. The company’s focus is on building a national solution for all seniors through both acquisitive and organic growth. As most senior slips, falls, and injuries occur in the bathroom, SageHome’s initial focus on the bathroom allows it to make the greatest impact societally, by providing safer bathrooms in the states in which it operates. 

 

About Cairngorm Capital Partners LLP 

Cairngorm Capital is a specialist private investment firm that provides equity capital, strategic advice, and management expertise to ambitious companies to help drive transformational growth. Cairngorm Capital’s buy, build, and transformation expertise, gained from growing other assisted-living businesses, such as Millbrook Healthcare, will support SageHome’s ambition to execute an accelerated growth strategy. 

 

 

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